SENIOR GRAPHIC & DIGITAL DESIGNER
BRAND DEVELOPMENT | CROSS-MEDIA CREATIVE LEAD | CORPORATE BRAND STEWARD
Strategic senior designer with 20+ years of experience leading brand development, digital design, and cross-platform creative execution for corporate, B2B, and B2C environments. Expert in Adobe Creative Suite and brand governance, with a proven ability to refresh, expand, and operationalize brand systems across print, digital, video, web, and enterprise platforms.
Recognized for collaborative leadership, process development, template systems, DAM governance, and ensuring brand consistency across multiple business units. Thrive in dynamic, deadline-driven environments while directing junior designers and partnering with stakeholders at all levels.
CORE EXPERTISE
Brand Development & Expansion
Corporate Brand Governance
Adobe Creative Suite Mastery
Website Planning & CMS Implementation (Drupal, WordPress)
Digital Asset Management (DAM)
Email Marketing & Template Systems
HTML Animated Ads
Trade Show Brand Rollouts
Print Production & Packaging
Creative Direction & Junior Designer Oversight
Cross-Functional Collaboration
Marketing KPI Tracking & Optimization
PROFESSIONAL EXPERIENCE
Textron Systems
Cross Media Designer
Led enterprise-level brand execution and governance across multiple business units, ensuring cohesive brand implementation across print, digital, trade show, email, web, and video platforms.
Brand Development & Annual Trade Show Refresh
Refreshed brand elements annually to align with major trade shows and strategic initiatives
Collaborated with peers to research, propose, and present updated brand styles to leadership
Rolled out refreshed visual systems across trade show environments, websites, marketing collateral, and digital platforms company-wide
Maintained strict brand compliance and consistency across all media
Designed animated HTML ads that improved click-through performance
Enterprise Template Systems & Creative Leadership
Planned, developed, and executed branded print and video template systems for multi-business unit use
Directed junior designers; reviewed progress and guided revisions to ensure brand accuracy
Maintained project timelines and presented final designs to leadership for approval
Utilized Canva and PlayPlay to develop scalable templates for enterprise-wide use
Trained business partners on proper template usage and maintained quality control standards
Website Governance & Drupal Best Practices
Researched and developed best practices documentation for Drupal website updates and testing
Scheduled and tracked monthly developer updates
Tested updates on development servers to ensure visual consistency and functionality
Reported technical issues and ensured brand integrity across web properties
Created onboarding documentation to improve efficiency and preserve institutional knowledge
Digital Asset Management
Managed corporate digital assets within Bynder DAM system
Developed structured taxonomy guidelines to improve asset searchability and usability
Created best practices documentation for enterprise-wide asset uploads
Trained business partners to ensure consistency and quality control
Brand Guidelines & Email Systems
Collaboratively expanded corporate brand guidelines to define broader visual usage standards
Researched and implemented new visual styles
Planned, developed, and executed corporate email template systems
Directed junior designer revisions and presented creative concepts to leadership
Maintained oversight of visual email standards company-wide
Catalpha Advertising
Senior Graphic Designer
Delivered integrated marketing solutions for B2B and B2C clients across packaging, retail, digital, and web platforms.
Brand & Packaging Design
Developed brand-compliant graphics for major brands including DeWalt, BioFreeze, TheraPearl, DAP, Franke USA, Johns Hopkins, and SOLO
Designed packaging, retail POP displays, catalogs, brochures, trade show materials, and print advertising
Designed and maintained client websites, ensuring a seamless user experience and brand alignment.
Adapted layouts across print ads, digital ads, websites, and social media platforms
3D Rendering & Client Presentation Innovation
Researched and implemented 3D rendering software to elevate packaging presentations
Utilized 3D tools to produce high-quality packaging visualizations
Enhanced client presentations with realistic product renderings
Adapted layouts across print ads, digital ads, websites, and social media platforms
Website Development & Lead Generation
Maintained and optimized company WordPress website to generate new client leads
Analyzed Google search performance and optimized website content for SEO
Developed optimized landing pages
Created marketing email campaigns and automated sequences to nurture leads
Managed lead capture forms integrated with HubSpot CRM
Delta Graphics / County Parents Magazine
Graphic Designer, Publication Designer
Led design and production of a monthly family-focused publication.
Developed brand styles and guidelines for publication consistency
Managed full publication layout from editorial content through final production
Collaborated with ad sales and advertisers to ensure high-quality print-ready artwork
Maintained strict monthly production schedules
Coordinated directly with print vendors to ensure delivery timelines and print quality
Delivered every issue on deadline
Tree Top Studio
Freelance Graphic Designer
Provide brand development and cross-media design services for corporate, B2B, and B2C clients.
Research and develop new brand identities
Refresh and expand existing brands
Implement brand systems across print, digital, and web platforms
Develop book covers, newsletters, marketing materials, and websites
Maintain long-term client partnerships through consultative collaboration
SKILLS
Professional Skills:
Brand Management
Creativity
Critical Thinking
Cross-Department Collaboration
Deadline Management
Design Theory
Design Theory
Detail Oriented
Interpersonal Skills
Key Performance Indicators (KPIs)
Mentorship
Multitasking
Personal Accountability
Problem Solving
Process Development
Professional Collaboration
Project Planning
Respectfulness
Team Building
Time Management
Time Work Independently on Assigned Projects
Technical Skills:
Adobe After Effects
Adobe Animate
Adobe Creative Suite
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Adobe XD
Canva
CMS
Collect and Optimize Print Files
CRM
Ecommerce
Google Analytics
HubSpot
Photography
SEO
Video Editing
Wordpress
Drupal
Design Skills:
Animated HTML Ads
Annual Report Design
Brand Development
Brand Guidelines
Brochure Design
Data Sheet Design
Design Briefs
Design for Print
Digital Ads and Banners
Email Campaign Design
Graphic Design
Icon Design
Landing Page Design and Optimization
Logo Designs
Magazine Design
Mood Boards
Newsletter Design
Product Package Design
Retail Point of Purchase Displays (POP)
Print Advertising
Product Catalog Design
Social Media Graphic Design
Trade Show Design
Typography and Layout
Visual Storytelling
Website Design
EDUCATION
MICA - The Maryland Institute College of Art
Baltimore, Maryland
1993, BFA, Visual Communications
Baltimore, Maryland
1993, BFA, Visual Communications
Continuing Education
Project Management for Non-Project Managers
Korn Ferry
Completed October 2022
Korn Ferry
Completed October 2022
Adobe Animate Core Skills 1 & 2
ONLC Training Centers
Completed July 2023
ONLC Training Centers
Completed July 2023
Crucial Conversations: Tools For Talking When Stakes Are High
Textron University
Completed July 2024
Textron University
Completed July 2024